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Coaching Definition

Coaching Services are designed to help business clients to successfully master the challenges of corporate leadership.

Executive Coaches support managers and executives in analyzing and setting their goals and targets and help them develop strategies and action points to reach these targets.

Drawing on their specific strengths clients learn to reach their professional goals in a more efficient manner. This form of coaching is also called Leadership Development. This approach was developed in the 1980s and 1990s in the United States.

At the beginning of the third millennium, this new discipline started to gain a foothold in Europe. During the past decade, the discipline of Executive Coaching has become a fixture in boardrooms and und HR-departments of large Austrian corporations.

Today Executive Coaching is generally viewed as an interactive approach to maximise individual professional performance and to activate and gain skills to secure a strategic competitive advantage.

Coaching – Definition and Origins

The term “Coaching” originally  comes from the Hungarian village Kocs. In Kocs a new form of carriage was developed. It was equipped with a special suspension that was designed tp allow passengers to travel over uneven terrain without suffering from major shocks. By this new method  potholes and other obstacles could be overcome successfully.

In order to arrive at a universally valid definition of the term coaching, it is worth taking a look at the further development and areas of application of coaching.

Since When is Coaching Available?

The term coaching was later taken up in the academic field. Back then, coaching was  understood as the help that teachers and professors gave to their students in order to pass difficult and especially challenging exams. Today, this type of support is also called academic coaching.
Later, the term coaching was applied to sport and ultimately to the field of business management.

Coaching – a Definition

An up-to-date definition of coaching could be:
“(Executive) Coaching is a service that helps executives to successfully manage the challenges of everyday leadership.”

What is Executive Coaching?

Coaching helps executives to strategically analyze and plan their goals and tasks. Through the targeted use of existing strengths, clients learn to achieve their career goals more efficiently than before. This form of coaching is also referred to as executive development. It developed and established itself in the USA of the late 1980s and 90s. At the beginning of the third millennium, discipline also began to gain a foothold in Europe. Only in the last decade has the term executive coaching become firmly established in the management and HR departments of major Austrian companies.

Today, executive coaching is seen as an interactive approach to empower leaders individually, leverage their performance potential, and acquire skills to secure strategic competitive advantage. It is a result-oriented systematic process with the goal of success-oriented behavior change.

Which Coaching Method is Recommended?

One of the most successful methods used in coaching executives is called Appreciative Inquiry. This method is typically used in an individual setting (individual coaching). The approach is based on the findings of David Cooperrider, Carl Rogers, Douglas Mc Gregor and Abraham Maslow.
It is a value-oriented approach to organizational development, which is based on an appreciative and judgmental attitude towards the client. The “Appreciatve Inquiry” method has proven to be one of the most effective measures in the field of management development, especially in times of change.

Essential features and basic assumptions of this approach are:
• Focus on improving the strengths of the organization. Organizations are moving in the direction of concentrating the attention of management and employees.
• Analysis of the positive aspects of the overall organization, focus on the positive core of the company.

The method of Appreciative Inquiry is supplemented by current research findings in the fields of Business Psychology and Behavioral Economics.

Recent study results show that professional coaching has a significant impact on work ethic, achievement and performance of individuals in organizations.

Further information on coaching can be found in various articles provided by the Leadership Institute or in internationally recognized professional associations, such as the International Coach Federation, which deal with this topic.